Prove Your Experts Are Real

Author E-E-A-T

Turn author job titles, credentials, expertise topics, and profile links into Person schema on every post — the structured E-E-A-T evidence Google looks for.

What it does

Google's quality rater guidelines lean hard on E-E-A-T — experience, expertise, authoritativeness, trust — and the clearest machine-readable evidence is author markup. Power Up WP adds credential fields to every WordPress user profile (job title, credentials, expertise topics, and sameAs links to LinkedIn, X, and personal sites) and outputs them as Person schema on every post plus ProfilePage schema on author archives. A readiness table shows which of your authors still have gaps.

What's inside

Author credential fields

Job title, credentials, and expertise topics on every user profile — one minute per author to fill in.

sameAs profile links

LinkedIn, X, and personal-site URLs that let Google connect the byline to a verifiable person.

Person schema on every post

Structured author data output automatically — no theme edits, no manual JSON-LD.

ProfilePage schema on author archives

Author archive pages marked up the way Google's documentation asks for.

E-E-A-T readiness table

Every author scored on profile completeness, with one-click links to fix the gaps.

How it works

  1. Open Power Up WP → Audit & Fix → Author E-E-A-T.
  2. Check the readiness table — anyone below 4/5 has gaps worth filling.
  3. Click Edit Profile and fill in job title, credentials, expertise, and profile links.
  4. Schema output is automatic from there — verify with Google's Rich Results Test if you like.

FAQ

Does author schema actually help rankings?

E-E-A-T isn't a single ranking factor, but Google's own documentation recommends author markup, and it's table stakes in YMYL niches (health, finance, legal) where establishing who wrote the content matters most.

What are sameAs links?

Links from the schema to the author's profiles elsewhere — LinkedIn, X, a personal site. They let Google connect your byline to a real, verifiable person with a footprint beyond your site.

Will it conflict with Yoast's schema?

No — Power Up WP outputs its Person schema alongside your SEO plugin's graph, and Google merges entities by @id and sameAs. If you prefer one source of truth, the output can be toggled off.

Power Up WP

Try Author E-E-A-T Free

Every plan includes every feature — this one and all the others. Take the full toolkit for a 14-day spin, no credit card required.

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Prefer the manual? Read the Author E-E-A-T docs.

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