Real Data, Real Decisions

Search Console & Content Decay

Your real clicks, impressions, and positions inside WordPress — with a decay report that flags the pages quietly losing traffic.

What it does

Rank checks tell you where you stand; Search Console tells you what you actually earn. Power Up WP connects to Google Search Console and pulls your real performance data into the dashboard — then goes a step further with Content Decay: a report that compares each page's recent traffic to its own history and flags the ones sliding, so you refresh content before rankings are gone.

What's inside

GSC connection

Clicks, impressions, CTR, and average position — per page and per query — inside wp-admin.

Content Decay report

Pages losing clicks against their own baseline, ranked by how much traffic is at stake.

Refresh worklist

Decaying pages become a prioritized to-do list — the highest-value refreshes first.

How it works

  1. Open Power Up WP → Search Console and connect your Google account.
  2. Pick the property that matches your site.
  3. Review real performance per page — no more guessing from rank alone.
  4. Open Content Decay monthly and refresh the top of the list.

FAQ

Why is content decay worth watching?

Most traffic loss isn't a penalty — it's slow erosion as content ages and competitors publish. Catching a 20% slide early is far cheaper than rebuilding a page that fell off page one.

Does it need a plugin like Site Kit?

No — Power Up WP connects to Search Console directly.

What should I do with a decaying page?

Update facts and dates, add sections for new subtopics, strengthen internal links to it, and resubmit. The report pairs well with the internal linking tools.

Power Up WP

Try Search Console & Content Decay Free

Every plan includes every feature — this one and all the others. Take the full toolkit for a 14-day spin, no credit card required.

Start Your Free 14-Day Trial

Prefer the manual? Read the Search Console & Content Decay docs.

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